Writer | Photographer
ETAIN O'CARROLL
HELLO!
I'm Etain, a freelance writer and photographer based in Oxford whose work has taken me from the wilds of northern Greenland to the heat of the Saharan dunes. I have a passion for wild places, human stories and how travel affects the world we live in.
Over the years I've worked with Lonely Planet, the BBC, CNN, The Telegraph, The Times, Time Out and CN Traveller among many others. Along with travel writing, I create engaging, multi-channel communications for travel agents and non-profits, and provide strategy advice and development on travel, culture, food, lifestyle, sustainability and the third sector.
I have exhibited my photographs internationally and work on collaborative public and community-based art projects, teach photography and explore alternative techinques in lens-based media.
TRAVEL WRITING
GUIDEBOOKS, FEATURES, COPYWRITING
I've travelled around the globe writing and taking photographs for various magazines and newspapers as well as providing digital content on a host of destinations and topics for Lonely Planet, BBC Travel, CNN, The Telegraph, Time Out and the Irish Times.
CONTENT WRITING
WEB CONTENT, COPYWRITING, MARKETING
With over 20 years experience creating engaging and well-optimised print and web content for international publishers, I can adapt my writing to your audience, house style and brand, drive traffic to your site and create digital content that gives your business credibility. Alternatively, I can proof, edit and optimise your work for you to pass off as your own.
ART PHOTOGRAPHY
ABOUT
As a writer, I’ve worked with major international publishers, national broadsheets, glossy magazines, travel agents, national tourism agencies and the third sector writing features and website content, as well as newsletters, B2C copy, brand partnership and direct marketing materials, and advertising copy.
I've done a lot of travel writing in my time and am convinced travel can be a force for good, although the way in which we travel requires fundamental change. Sustainability must be built into our plans so that local communities benefit and the environmental impact of what we do becomes a critical element of every booking.
As a photographer, I work mainly on collaborative public art projects, on participatory community workshops and as an exhibiting artist. I've recently completed an MFA in Fine Art, exploring techniques and ideas beyond the realm of work and enjoying the freedom to experiment and rekindle a love for the medium all over again.
I like to play with light and images using alternative techniques to push materials beyond their intended use. I also love working with people, particularly non-traditional audiences in workshops and classes.
